Super Group™ – ideation and concept development
Super Group is a co-creation process which brings together creative consumers, clients, category and design experts to generate ideas and turn the winning ideas into new concepts ready for immediate testing.
Generating bright ideas and developing exciting concepts
Super Group is a high intensity creative workshop which allows the freshest and most exciting ideas to emerge.
Creativity is at the heart of Super Group but it goes hand in hand with discipline: all our sessions are rooted in real consumer insights to ensure relevance to our clients' business needs.
The right blend of people delivers creative magic - and ideas.
Our expertise in ideation and concept development
Our qualitative experts in innovation carefully plan the session to ensure the right creative problem-solving exercises are run against the strategic objectives and consumer insights.
During the session, the client team interacts with experts and specially recruited and trained creative consumers to maximise creativity and provide an outside-in perspective.
Super Group delivers a huge number of sparkling new ideas from which a selection of exciting and winning concepts is developed.
A global insight brand
Using the latest idea generation techniques, Super Group helps clients across a wide range of sectors in their innovation process by providing concepts aligned with their strategic objectives.
