Applying NeedScope to help clients
The NeedScope tools are used in different ways to add the emotive dimension to research at any stage of the brand marketing process.
Putting emotion at the heart of brand strategy development
Putting emotion at the heart of brand strategy development
- Market/consumer segmentation
- Brand/Product portfolio strategy
- Brand Architecture/Stretch
- Optimising brand positioning
Ensuring better innovation by including the emotive element
Ensuring better innovation by including the emotive element
- Identifying white space/unmet needs
- Exploration - generating ideas, concepts, opportunities etc
- Developing refining and evaluating concepts etc
Aligning all elements of the mix to build powerful brands
Aligning all elements of the mix to build powerful brands
- On Strategy Positioning Checks; communication, sponsorship, new concepts/products, design, packs
- Sensory evaluation
Ensuring ongoing measurement beyond the functional
Ensuring ongoing measurement beyond the functional
- Point-in-time measures and brand monitoring
- Brand positioning/image
- Competitive context
- Trends over time
NeedScope In Action
NeedScope has been used successfully in over 3,000 studies worldwide, reaching the full range of sectors and targets. Click here to view a range of NeedScope Case Studies.
